Tag Archives: social media

What’s the AEC Industry Blogging About??

Blogging has been around for some time now.  It was used by individuals and companies as a way to communicate and share information on the web, and became somewhat popular, even before being recognized as part of the “Social Media” craze.

Blogs can be an important resource for finding information and current news in any industry, including the AEC industry.  For example, there are blogs out there that report upcoming building projects, discuss new techniques in the installation of building equipment, review rules and regulations for specific project types, as well as blogs that forecast the economics of the industry.  Whatever your interest is, you’re sure to find someone out there blogging about it.

Keep in mind not every blog you find on the web is going to grab your attention.  The important thing is to find two or three sites that consistently post relevant and interesting content that you can use.   Become active in these sites by participating in the discussion area.  It’s a great place to offer your expert advice, or maybe find a solution to a problem that your company is currently dealing with.  Most importantly, it gets you networking with others in your industry.

Whether you are looking for information on a certain topic, or a place to exchange ideas, blogging sites are a great reference and should not be overlooked.

Here’s a short list of some of the AEC Blog sites that we found interesting:

Design and Construction Network

Tar Paper Crane

Construction Marketing Ideas

The Konstructr Network

Social Media - Are You Building Your Network?

Has your company taken the plunge into the Social Media abyss yet?  If not, what’s holding you back?   Could be, you’re like most other skeptics out there who have been hiding in the background waiting to see if this is all just a fad, or if in fact Social Media is here to stay.  Or maybe it’s that even though you realize this is something you need to get involved in, you just have no idea where to begin.

No matter what it is that’s keeping you from moving forward, NOW is the time to get on board. According to Web Strategy’s Social Network Stats for 2010, Facebook, which has over 400 million members, received more visits last week than Google. Twitter reports show that there are over 50 million tweets occurring per day, which is an average of 600 tweets per second. LinkedIn currently has over 60 million users in over 200 countries, and has experienced  a growth of 5 million new users in the last 2 months.

Needless to say, with numbers like these, it looks like Social Media is going to stick around for quite some time.  You really don’t want to be left behind do you?  Marketing budgets are dwindling and competition is high.  Currently there’s no better way to expand your brand and get maximum exposure, at little or no cost to your company, than your social network.  How can you NOT take advantage of that?

Ok, so now you agree, there’s no more hiding from it. But where do you begin?  According to an article written by Constructive Communication, Inc. - Online Social Media, the first thing you need to do is identify which social media platform your key audience is participating in the most.  Listen to what their saying before determining your goals and strategies.  Also, check out what other companies in your industry are doing.  It doesn’t mean that if it’s working for them that you should adopt their same methods, however it can be a good starting point as you develop your own social media plan.

Do your homework.  You’re not limited to just Facebook, Twitter, and LinkedIn.  Check out YouTube, Blogging Sites, Wikipedia, Flicker, widgets, gadgets, the list goes on. Let your creative character come alive.  The possibilities are unlimited.

It’s time to start building your network.  Don’t be left out in the cold.  Social Networking is what your competitors are doing, your future customers are doing, and it’s what your company SHOULD be doing.

Seven reasons why not to market on the web…..

  1. Your yellow book ad is keeping the phone ringing with new opportunities.
  2. Your website is getting slow because of too much traffic.
  3. You don’t have a website or the one you have isn’t worth viewing.
  4. You have both Tiger and MJ promoting your brand.
  5. You still have boxes of your latest brochure or flyers to be used in your next campaign.
  6. You are too busy to take advantage of all the free or inexpensive Web 2.0 tools available.
  7. President Obama just sent your company a huge check as part of his latest stimulus package.

The “new media”, with social networking, the Internet, and convergence between visual and written media, have truly changed the way we communicate.  If you are thinking one-dimensionally in your marketing, and that the old approaches are still okay, watch out for the storm is about to hit you.