Tag Archives: networking

What’s the AEC Industry Blogging About??

Blogging has been around for some time now.  It was used by individuals and companies as a way to communicate and share information on the web, and became somewhat popular, even before being recognized as part of the “Social Media” craze.

Blogs can be an important resource for finding information and current news in any industry, including the AEC industry.  For example, there are blogs out there that report upcoming building projects, discuss new techniques in the installation of building equipment, review rules and regulations for specific project types, as well as blogs that forecast the economics of the industry.  Whatever your interest is, you’re sure to find someone out there blogging about it.

Keep in mind not every blog you find on the web is going to grab your attention.  The important thing is to find two or three sites that consistently post relevant and interesting content that you can use.   Become active in these sites by participating in the discussion area.  It’s a great place to offer your expert advice, or maybe find a solution to a problem that your company is currently dealing with.  Most importantly, it gets you networking with others in your industry.

Whether you are looking for information on a certain topic, or a place to exchange ideas, blogging sites are a great reference and should not be overlooked.

Here’s a short list of some of the AEC Blog sites that we found interesting:

Design and Construction Network

Tar Paper Crane

Construction Marketing Ideas

The Konstructr Network

Seven reasons why not to market on the web…..

  1. Your yellow book ad is keeping the phone ringing with new opportunities.
  2. Your website is getting slow because of too much traffic.
  3. You don’t have a website or the one you have isn’t worth viewing.
  4. You have both Tiger and MJ promoting your brand.
  5. You still have boxes of your latest brochure or flyers to be used in your next campaign.
  6. You are too busy to take advantage of all the free or inexpensive Web 2.0 tools available.
  7. President Obama just sent your company a huge check as part of his latest stimulus package.

The “new media”, with social networking, the Internet, and convergence between visual and written media, have truly changed the way we communicate.  If you are thinking one-dimensionally in your marketing, and that the old approaches are still okay, watch out for the storm is about to hit you.