Author Archives: jason

Slick Project Portfolio Design

Moyle Inc., founded in 1976, is known today as one of the largest commercial contractors in Michigan’s Upper Peninsula providing construction and development services to Northern Michigan and Wisconsin.

Check out this company’s new Ascribe Project Portfolio and its unique design layout. They have been working hard over the past few days putting together project profiles that include photos and descriptions about each project being displayed in their company portfolio.  Nice Job!

Have Your Project Profile, or Project Template System Loaded and Cocked…

Having your project template, or project profile system, in place is like having your gun loaded before the “big bucks” (pun intended) begin to cross your path.

You can almost smell it. You have begun to hear whispers of it. The tide is turning and the projects are coming. RFPs are picking up. Yes, margins are small, but that is simply the next logical step to the economic turnaround.

The question is, are your guns loaded and ready to begin bagging the deals with ease, or will your team be scrambling around the office trying to find and organize the ammo.

A critical part of the information that you will need ready is your company’s experience, in the form of the Project Profile. Have you constructed a project template system that is readily useable, flexible, or at minimum quickly “tweak-able”? It is a rare and opportune time to get organized with you’re your past project photos, and descriptions, awards and client references. Build out a project template that can be populated and deployed easily and quickly. Tag and organize your project profiles in multiple ways so you can call the specific data you need. If you can, try to build a central repository that can utilize the data in all the ways you will need it, such as project sheets, website portfolio, and social network distribution. Get your project profiles on your office walls updated as well. (your not guilty of not updating your project wall-of-fame in 15 years are you…)

It is not a question of “if” you will need this information ready; it is a matter of “when”. I personally believe the “when” is almost upon us. And, like normal, you won’t have time to get organized when you have six RFPs due out in a few days. My advice would be to get your project portfolio ready now!

- Jason Carpenter, CoFounder of ASCRIBE

- ASCRIBE is a project profile management and communication system. Click here to view an overview video

Rethinking Your Idea of an AEC Website

In the AEC industry, we are not taking orders or closing deals on our websites, so why have one?


A website in the construction industry can bring value by educating your clients and prospects, much like a brochure or company profile, only it can be ever changing and accessed by everyone, at any time. These days, you must find ways to keep it dynamic. Utilize inexpensive tools like blogs, twitter, and Ascribe for your project profiles to make a dynamic site simple to maintain.

It can be your “storefront” of the 21st century. In the 20th century, the most sought after locations for your storefront, were along high traffic areas. People would pass by and get an impression of your company by looking at the messages on the windows and the cleanliness of the store. Then when those people thought, “I need to expand my factory” your company was on the top of their mind. It’s no different now, only the storefront is a Website, and the traffic is “hits” to your site. You want the right people “walking past” your website on a regular basis. Also, you want to carefully craft and update your message that those passing by are viewing. What’s even better, you can customize the demographics of the visitors to your storefront. Last century, owners paid big dollars for the prime locations to gain access to that traffic, yet today many owners have a location with virtually no traffic and refuse to spend big dollars on getting virtual traffic past their virtual storefront. It’s still the same concept as before, communicating and giving impressions of your company to a large number of the right people. Ascribe, of course, can help significantly with this effort.


It’s about information and communication. People go to “an office” to give and receive information needed to accomplish their jobs affectively. An office also gives them a sense of belonging and a home base for work. But, in the construction industry, the majority of employees work on a jobsite most of the time.

Include an internal blog. It may sound abstract if you’re unfamiliar with a blog, but it is really nothing more than an online log where anyone can add their thoughts and observations about a particular subject. You can bring a sense of belonging and ownership to all the employees by posting a message from the president there each day. (You could even broadcast that message in a text format to the employees cell phones.) Project managers and others can discuss overall ways to remove obstacles and increase efficiencies. A living, breathing website can be an asset to the employees and owners of an AEC firm. It can give a sense of “home” to a decentralized workforce and possibly solve problems you didn’t know you had.

YouTube Video: Ascribe Overview

Ascribe: Using Your New Project RSS Feed - Part 1

Ascribe: Using Your New Project RSS Feed - Part 2

Ascribe: Using Your New Project RSS Feed - Part 3

“Building Great Homes” - Powered by ASCRIBE

We are excited to offer the AEC Industry another great website to showcase their project experience.  Ascribe recently partnered with, a national showcase of new custom homes and renovation projects created by talented home builders and designers from across the country.

Browse this unique portfolio of new homes and renovations to see what other companies like yourself have built.   You can search for projects by location, building service, or building type.

If you are a company that has Home Building or Design Experience, then you will want to be a part of this dynamic showcase.  It’s free and easy to get started!

Follow the links below to Add your Home Building Experience to this showcase.

Add Your Projects

Add Your Company’s Role

For more details contact us at 616.726.2490

New RSS Feature Released

Ascribe now makes it even easier to market your project experience.  We’ve just released a new feature that produces an RSS feed from your project portfolio, or any of the sub-groups of your portfolio.  Much of the web “speaks RSS” and now your Ascribe portfolio does too!

Join us for a free Webinar on Feb. 4 at 1:00 PM (EST) to learn more on how to get the most out of this new feature, including how to connect your portfolio to your Twitter and Facebook pages.

Follow this link to register for the Ascribe Webinar or contact us at 616.726.2490 for more details.

Publish Your Healthcare Experience…

Looking for a way to show off your healthcare project experience and get more exposure for the work you do?  Check out the New Healthcare Places group portfolio. It’s an open showcase of of healthcare building projects created by talented designers, builders & suppliers from across the country.

Browse the portfolio of healthcare projects to see what other contractors, architects, and suppliers have built.  Use the dynamic search feature to find projects by location (city and/or state) building service, or facility type.

This free resource connects healthcare facility owners, developers and construction managers, planning to build or renovate a healthcare project, to qualified design professionals and building companies like yourself through your specialized experience.

Follow the links below to learn how to add your Healthcare Experience to

Add Your Projects

Add Your Company’s Role to Existing Projects

Contact us at 616.726.2490 for more details.